The 22 Most Asked Questions About Trade Show Presentation Theaters
Compliments of Well Said!, Inc.

Dear Exhibitor,
We want to help you achieve greater impact and a higher rate of return on your investment in trade show theater presentations.

This section of our site contains answers to the most asked questions by our clients regarding theater presentations; answers based on our 15 years of presenting at over 500 trade shows worldwide.

Anytime, for any show, anywhere around the world, the professional presenters of Well Said! are here to speak up and speak out for you!

Part I. Deciding to use a Presentation Theater

1. When do I need a theater presentation?

2. What are the key benefits?

3. How many leads will a theater presentation generate?

4. Can the presentation provide post-show return on investment?

Part II. Planning for a Presentation Theater

5. Who writes and produces the presentation?

6. What's the planning time-line?

7. How long should the presentation be?

8. How should the presentation be organized ?

9. How entertaining does the presentation have to be?

10. What about visuals and graphics?

11. What layout and elements help increase audience size?

12. What's the minimum space requirements for a theater?

13. Do I need to use professional crowd gatherers?

14. What about give-aways?

Part III. Hiring a Professional Presenter

15. Why should I use a professional presenter instead of my own people?

16. Who selects and hires the presenter?

17. What's the criteria for selecting and hiring a presenter?

18. What's the cost of hiring a professional presenter?

Part IV. Getting the most out of your Presentation Theater

19. How often do we run the show?

20. How do we get the audience members to the demo stations after the show?

21. What's the best way to manage lead forms during and following the show?

22. Why use Well Said!